Take Action Now	Bring Customers to Your Web Site Again and Again by Building Magnetic Web site 1 \| 2 Finally, name the benefits of your solution! Draw a picture for them of what it will be like to run like the wind on those trails--to see things that few people see. To take awesome pictures. To build life-long friendships. How they will feel in such good shape and enjoy how they look. The compliments they will receive! The new self-confidence and endurance that will reach into every area of their lives...their work, their relationships. See the simple formula? Identify a Niche Market >>> Name a Problem >>> Provide a Solution (an easy plan) >>> List the Benefits Market >>>> Problem >>>> Solution >>>> Benefits So you're an attorney. What is your niche market? Aircraft accidents? Wrongful death? With that niche in mind think: Problem >>> Solution >>> Benefit. So you're a coach. What is your niche? Corporate executives in manufacturing industries? Couples seeking healthy relationships? Newly retired people asking, "What's next?" With your niche in mind think: "Problem >>> Solution >>> Benefit. Give them an easy step-by-step process to accomplish their goal. Once you've engaged your niche market by offering them something they perceive to be of high value--the solution to their greatest problems--you will have their attention. Your Web site will be magnetic. Mark Twain said: "The difference between the right word and the almost right word is the difference between lightning and the lightning bug." There are a lot of lightning bug marketing message out there. Lightning messages are not about cute and clever words. Lightning messages speak directly to the greatest needs of your audience. This is copywriting at its best! This is one huge unique benefit of SuddenlyInSite.com I combine Internet marketing strategies with copywriting skills (thus the logo at the top of this e-zine) and put them into a winning process. Remember our three-point key marketing balance: We'll talk about turning all this into huge passive income. But for now, get the pattern in mind: Market >>>> Problem >>>> Solution >>>> Benefits And let your plan build momentum as your message unfolds. Think music! Have you ever known a song that seemed to stick in your mind? You could hear it over and over. It probably had a great refrain. Look at the SuddenlyInSite home page. There is a refrain. Can you find it? It is a phrase that comes at the end of each step of my Internet Marketing Strategy. A good refrain builds momentum. Make your Web site message sing by giving it a great refrain! Every time your message comes back to the refrain, it has grown and developed more in the mind of your audience. Have fun with it! Make it a game. Enjoy this fun challenge of identifying your niche market, uncovering their problems, offering them a solution, helping them picture the benefits. Sing to your market! Your Web site will become magnetic!! Create a Powerful Multi-Media Web Experience To the extent you engage your Web visitor's sense of sight and hearing, you will find yourself turing visitors into steady contacts into clients. Adobe Creative Suite 2 has all the visual graphic art capability you will ever need, including a powerful Web site creation tool. Create and manage all kinds of images as you need them. There is a learning curve, but the freedom, economy and flexibility you achieve on the other side of that curve is more than worth it. If you enjoy learning to operate state of the art graphic software, Adobe CS2 can be fun and rewarding. If not, we suggest you locate a good graphic artist (see Link Partnerships below). If you'd rather not spend time creating graphic images, try CrystalGraphics. They have an amazing collection of very econimical images that will add a highly professional look to your presentations, emails, Web sites, and other documents. Look especially at their "PowerPlugs: Pictures". BYO Audio is a great service that helps you create clear, professional audio clips and post them on your Web site. Record everything from client testimonials to interviews to information product! Isn't this adventure of creating and growing your business great? It gets even better! Each day you're going to build on the momentum you established the day before. This is called "leveraging". It is a powerful marketing principle.
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Bring Customers to Your Web Site Again and Again by Building Magnetic Web site

1 | 2

Finally, name the benefits of your solution! Draw a picture for them of what it will be like to run like the wind on those trails--to see things that few people see. To take awesome pictures. To build life-long friendships. How they will feel in such good shape and enjoy how they look. The compliments they will receive! The new self-confidence and endurance that will reach into every area of their lives...their work, their relationships.

See the simple formula? Identify a Niche Market >>> Name a Problem >>> Provide a Solution (an easy plan) >>> List the Benefits Market >>>> Problem >>>> Solution >>>> Benefits So you're an attorney. What is your niche market? Aircraft accidents? Wrongful death? With that niche in mind think: Problem >>> Solution >>> Benefit. So you're a coach. What is your niche? Corporate executives in manufacturing industries? Couples seeking healthy relationships? Newly retired people asking, "What's next?" With your niche in mind think: "Problem >>> Solution >>> Benefit. Give them an easy step-by-step process to accomplish their goal. Once you've engaged your niche market by offering them something they perceive to be of high value--the solution to their greatest problems--you will have their attention. Your Web site will be magnetic. Mark Twain said: "The difference between the right word and the almost right word is the difference between lightning and the lightning bug." There are a lot of lightning bug marketing message out there. Lightning messages are not about cute and clever words. Lightning messages speak directly to the greatest needs of your audience. This is copywriting at its best! This is one huge unique benefit of SuddenlyInSite.com I combine Internet marketing strategies with copywriting skills (thus the logo at the top of this e-zine) and put them into a winning process. Remember our three-point key marketing balance: We'll talk about turning all this into huge passive income. But for now, get the pattern in mind: Market >>>> Problem >>>> Solution >>>> Benefits And let your plan build momentum as your message unfolds. Think music! Have you ever known a song that seemed to stick in your mind? You could hear it over and over. It probably had a great refrain. Look at the SuddenlyInSite home page. There is a refrain. Can you find it? It is a phrase that comes at the end of each step of my Internet Marketing Strategy. A good refrain builds momentum. Make your Web site message sing by giving it a great refrain! Every time your message comes back to the refrain, it has grown and developed more in the mind of your audience. Have fun with it! Make it a game. Enjoy this fun challenge of identifying your niche market, uncovering their problems, offering them a solution, helping them picture the benefits. Sing to your market! Your Web site will become magnetic!! Create a Powerful Multi-Media Web Experience To the extent you engage your Web visitor's sense of sight and hearing, you will find yourself turing visitors into steady contacts into clients. Adobe Creative Suite 2 has all the visual graphic art capability you will ever need, including a powerful Web site creation tool. Create and manage all kinds of images as you need them. There is a learning curve, but the freedom, economy and flexibility you achieve on the other side of that curve is more than worth it. If you enjoy learning to operate state of the art graphic software, Adobe CS2 can be fun and rewarding. If not, we suggest you locate a good graphic artist (see Link Partnerships below). If you'd rather not spend time creating graphic images, try CrystalGraphics. They have an amazing collection of very econimical images that will add a highly professional look to your presentations, emails, Web sites, and other documents. Look especially at their "PowerPlugs: Pictures". BYO Audio is a great service that helps you create clear, professional audio clips and post them on your Web site. Record everything from client testimonials to interviews to information product! Isn't this adventure of creating and growing your business great? It gets even better! Each day you're going to build on the momentum you established the day before. This is called "leveraging". It is a powerful marketing principle.