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Glossary of Internet Terms

affiliate Denotes a commission-based sales relationship between business partners. An affiliate can be anything from a sales partner to a multi-level marketing partner. As a sales partner, an affiliate brings clients to the parent business to purchase products or services and receives a commission. The affiliate claims commissions on all purchases a new client makes from the parent company for an agreed upon period of time. Affliates who are part of a multi-level marketing organization may also bring "2nd tier affiliates" (affiliates of the affiliate) to the parent company and reap agreed upon commissions from the "affiliate's affiliates", and their "downstream" (every new affiliate generated by any of the affiliate's affiliates).

copyright A form of protection provided to authors of “original works of authorship”, both published and unpublished. Copyright protects the form of expression rather than the subject of the expression. Federal copyright registrations are issued by the U.S. Copyright Office. They give the copyright owner exclusive rights to reproduce the copyrighted work, to prepare derivative works, to distribute copies of the work and to perform and display the work publicly.

e-book An electronic book. Its contents are largely the same as a conventional book, in that it has a cover, a table of contents, chapters, and usually an index. The electronic format allows an e-book to also contain links to Web addresses and to be distributed by electronic means.

e-zine An electronic magazine, therefore, a magazine delivered electronically over the Internet. An e-zine is both similar to and different from a conventional magazine. It is similar in that it goes out to subscribers on a regular basis. Its subscribers represent a niche market unified by their interest in the targeted theme of the publication. Unlike a conventional magazine, it is usually shorter, with only a handful of articles, and delivered to a very specific audience.

information product A product based on its information content, rather than its physical attributes. E-books and e-zines are examples.

joint venture partner A joint venture partner is a business associate with whom you establish a business partnership to create and market product together to your shared target market, or to market one of your existing products.

link A small image, banner or text phrase embedded with a Web address.

link partner A link partnership occurs when two parties with a Web presence on the Internet sponsor one another's links on their Web sites.

magnetic Web site A Web site that powerfully attracts and holds the attention of visitors.

membership site A Web site of such value to a niche market that its members pay a modest monthly fee to have access.

niched Web site A simple two-page Web site where page one is a "long sales letter" and page two is an order form. Some refer to this as a "squeeze site." Its purpose is to market one product or service.

patent The grant of a property right to an inventor. What is granted is the right to exclude others from using, offering for sale, selling or importing the invention. Patents are issued by the U.S. Patent & Trademark Office.

trademark A word, name, symbol or device which indicates the source of a product and distinguishes it from the products of others. A service mark identifies and distinguishes the source of a service instead of a product. Trademarks are issued by the U.S. Patent & Trademark Office. They prevent others from using a confusingly similar mark, but cannot prevent others from making the same products or from selling the same products under a clearly different mark.

viral e-book The word "virus" is a terrifying word in most contexts, computers--but not this one! Virus, or vival, refers to the way demand for the book spreads. A viral e-book is a free, downloadable e-book that includes information of such crucial, immediate, recognized value to your market that everyone literally has to have it.

 
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