Take Action Now	Beyond "No" Five Keys to a Strong Marketing Message Mark Twain wrote, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” One thing that stands in the way between a hoped-for positive response and an actual positive response from your audience is the use of the right words. It can be as simple as who gets to choose the TV channel or the next vacation spot, or as complex as a young man getting the answer, yes, from a girl he wants to date. Remember the story of Cyrano who hid in the bushes and whispered lines to a would-be lover in order to get the answer yes from the woman of his dreams. The young man knew that if only he had the right words, that would make the difference, and it did. But in the end, Cyrano, the man with the right words, ended up with the woman! Every business seeks the answer “yes” from its market. The Right Word Ruler Use this quick tool as a measuring stick. Hold it up against your marketing communication to help find the right words and receive a “yes”. Clarity Quickly Understood Focused Concise Value Market Need Addressed Reader’s Viewpoint Considered Lay Out Strong Headlines Dual Readership Graphics Motivation Guides Reader With Energy and Momentum Answers Objections Closing Response Requested Response Made Easy How would you benefit from even one new “yes” response to your key marketing communication? Consider an Ad Article Web site home page 60-second spoken commercial Sales presentation Brochure How much in bottom-line dollars does every new “yes” response mean to you (imagine a repeat client)? $50? $100? $500? $1000 or more? Now, imagine that satisfied repeat client brings you two or three referrals this year. You are at the following numbers: $150 $300 $1,500 $3,000 or more Now, imagine there are just three new responses because you bothered to rewrite one key marketing piece for a greater “yes” response: $450 $900 $4,500 $9000 or more I will show you how to use The Right Word Ruler to analyze and re-write one of your key marketing tools so you can receive those three “yes” responses. This includes a 2-hour marketing consultation. You can take what you learn and use the tool on other marketing communications for even more “yes” responses. We can start immediately. To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ********************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.
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Beyond "No"

Five Keys to a Strong Marketing Message

Mark Twain wrote, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.”

One thing that stands in the way between a hoped-for positive response and an actual positive response from your audience is the use of the right words. It can be as simple as who gets to choose the TV channel or the next vacation spot, or as complex as a young man getting the answer, yes, from a girl he wants to date.

Remember the story of Cyrano who hid in the bushes and whispered lines to a would-be lover in order to get the answer yes from the woman of his dreams. The young man knew that if only he had the right words, that would make the difference, and it did. But in the end, Cyrano, the man with the right words, ended up with the woman! Every business seeks the answer “yes” from its market.

The Right Word Ruler

Use this quick tool as a measuring stick. Hold it up against your marketing communication to help find the right words and receive a “yes”.

Clarity
- Quickly Understood
- Focused
- Concise
Value
- Market Need Addressed
- Reader’s Viewpoint Considered
Lay Out
- Strong Headlines
- Dual Readership
- Graphics
Motivation
- Guides Reader With Energy and Momentum
- Answers Objections
Closing
- Response Requested
- Response Made Easy

How would you benefit from even one new “yes” response to your key marketing communication? Consider an

Ad
Article
Web site home page
60-second spoken commercial
Sales presentation
Brochure

How much in bottom-line dollars does every new “yes” response mean to you (imagine a repeat client)?

$50?
$100?
$500?
$1000 or more?

Now, imagine that satisfied repeat client brings you two or three referrals this year. You are at the following numbers:

$150
$300
$1,500
$3,000 or more

Now, imagine there are just three new responses because you bothered to rewrite one key marketing piece for a greater “yes” response:

$450
$900
$4,500
$9000 or more

I will show you how to use The Right Word Ruler to analyze and re-write one of your key marketing tools so you can receive those three “yes” responses. This includes a 2-hour marketing consultation. You can take what you learn and use the tool on other marketing communications for even more “yes” responses. We can start immediately.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.