Take Action Now	Start Off Like Lightning Answer the Question Your Market Is Asking How would you like to write an ad that your target reader cannot ignore? It's easier than you think. However, the majority of ad writers don't apply the simple tip you are about to learn. This is good news for you, because, by applying this one tip, your ad will stand out from the pack and immediately capture attention. People will notice your ad and read it. I did a brochure make-over for a company recently. The brochure they handed me had a cover that stated the name of their business in large bold type, along with a logo. Very attractive, but who cares? We are under the false impression that the first words people should see are the name of our company or product. Nobody cares. Your ad will get tossed so fast, the reader may get caught up in the wind vortex as it heads for the circular file! I re-wrote the brochure, and there was no business name on the cover. Instead, there was this question: Why Must Your Business Be At Least In the Top 20%? See the difference? The cover begs to be opened by the reader. My own business brochure cover reads: I have found that the greatest barrier a business owner faces is... ...Not the competition ...Not the economy ...Not lack of skill or knowledge or desire... (The reader needs to open the cover to finish the thought.) Begin your ad by stating a thought or asking a question that speaks to a major concern or need of your target reader. Do not begin by naming your business or product or service. For a creative way to develop a client-centered perspective, see the Lightning Pen Tip, "The Minute Mentor". To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ********************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.
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Start Off Like Lightning

Answer the Question Your Market Is Asking

How would you like to write an ad that your target reader cannot ignore? It's easier than you think. However, the majority of ad writers don't apply the simple tip you are about to learn. This is good news for you, because, by applying this one tip, your ad will stand out from the pack and immediately capture attention. People will notice your ad and read it.

I did a brochure make-over for a company recently. The brochure they handed me had a cover that stated the name of their business in large bold type, along with a logo. Very attractive, but who cares? We are under the false impression that the first words people should see are the name of our company or product. Nobody cares. Your ad will get tossed so fast, the reader may get caught up in the wind vortex as it heads for the circular file!

I re-wrote the brochure, and there was no business name on the cover. Instead, there was this question:

Why Must Your Business Be At Least In the Top 20%?

See the difference? The cover begs to be opened by the reader.

My own business brochure cover reads:

I have found that the greatest barrier a business owner faces is...

...Not the competition

...Not the economy

...Not lack of skill or knowledge or desire...

(The reader needs to open the cover to finish the thought.)

Begin your ad by stating a thought or asking a question that speaks to a major concern or need of your target reader. Do not begin by naming your business or product or service. For a creative way to develop a client-centered perspective, see the Lightning Pen Tip, "The Minute Mentor".

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.