Take Action Now	Beyond Beginner’s Luck Test Your Ad The difference between the amateur and the pro is that, while the amateur may have a good moment, the pro performs well consistently. Why so? The pro has tested a lot of approaches over time, unlearned the bad, and retained the good. Testing various approaches works with a golf swing, it works at the basketball free-throw line, works when requesting the family to tune the TV to Monday Night Football, and works when writing an ad. In good ad writing, practice and testing make a crucial difference. Even pro ad writers often have ten bombs for every successful ad, but that one successful ad more than makes up for the failures. It’s true to life. Have you ever approached someone with a great idea, but used the wrong words, or had poor timing. Then someone else had your same idea, approached the same person in a different way, and succeeded with flying colors? To find the winning approach, you will need to do some testing. What do writers test? Here are a few ideas: Headlines Lay-out Graphics, over-all look Theme, approach, sales appeal Offer Terms Price Guarantees Client/prospect lists Did you ever think, “If only I could find the right magic words, I’d get a positive response—turn a no into a yes.” Try your ad once. You may, like the amateur, get lucky. Test a few versions of your ad, and like the pro, you are more likely to perform well consistently. To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ******************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work. ****************************** This week’s special: Send me an ad, sales letter, or your Web URL. You'll receive: At least one powerful idea for strengthening the impact of your presentation. A suggestion for an alternate approach--a "version 2". By testing multiple versions, you increase your chances of coming up with that golden ad that will far more than pay for your efforts. Once you've approved the new format, I will rewrite your ad, giving you an entirely different version to test. Or, instead of an ad, let's do this same thing with with your networking commercial: The spoken presentation you give before individuals and audiences. You don't have one? Let's create it! You don't like the one you have? Let's transform it! You have a great one, but want another version or multiple other versions for variety and impact? Let's create them! Let me help you move beyond beginner’s luck. You’ll never know how successful this service could be for you, until you test it! davidsmith@definewrite.com (503) 816-9665
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Beyond Beginner’s Luck

Test Your Ad

The difference between the amateur and the pro is that, while the amateur may have a good moment, the pro performs well consistently. Why so? The pro has tested a lot of approaches over time, unlearned the bad, and retained the good.

Testing various approaches works with a golf swing, it works at the basketball free-throw line, works when requesting the family to tune the TV to Monday Night Football, and works when writing an ad.

In good ad writing, practice and testing make a crucial difference. Even pro ad writers often have ten bombs for every successful ad, but that one successful ad more than makes up for the failures.

It’s true to life. Have you ever approached someone with a great idea, but used the wrong words, or had poor timing. Then someone else had your same idea, approached the same person in a different way, and succeeded with flying colors?

To find the winning approach, you will need to do some testing. What do writers test? Here are a few ideas:

Headlines
Lay-out
Graphics, over-all look
Theme, approach, sales appeal
Offer
- Terms
- Price
- Guarantees
Client/prospect lists

Did you ever think, “If only I could find the right magic words, I’d get a positive response—turn a no into a yes.” Try your ad once. You may, like the amateur, get lucky. Test a few versions of your ad, and like the pro, you are more likely to perform well consistently.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

********************************

This week’s special: Send me an ad, sales letter, or your Web URL. You'll receive:

At least one powerful idea for strengthening the impact of your presentation.
A suggestion for an alternate approach--a "version 2". By testing multiple versions, you increase your chances of coming up with that golden ad that will far more than pay for your efforts.
Once you've approved the new format, I will rewrite your ad, giving you an entirely different version to test.

Or, instead of an ad, let's do this same thing with with your networking commercial: The spoken presentation you give before individuals and audiences.

You don't have one? Let's create it!
You don't like the one you have? Let's transform it!
You have a great one, but want another version or multiple other versions for variety and impact? Let's create them!

Let me help you move beyond beginner’s luck. You’ll never know how successful this service could be for you, until you test it!

davidsmith@definewrite.com (503) 816-9665