Take Action Now	Turn Your Friend Into Your Own Private Marketing Expert You’ve just written a letter or an ad. It’s natural that you’d want to run it by a trusted friend or business associate for their comments. But here's the problem: They don't give you the detailed constructive feedback that you need in order to tune up your presentation. Why? You may not have given them specific enough instructions. If you ask them a general question, expect a not too helpful general answer. “How does this look?” “Fine.” You’ve learned nothing. For a more effective review of your work, try the following approach as you hand your ad to that same friend: “Could you take a few minutes and tell me if my ad meets the following five criteria for a good ad?” Clarity Quickly understood Focused Concise (Not too wordy) Perceived Value A real need addressed Presented from the reader’s perspective Presentation, Lay-Out Attention-grabbing headlines Dual readership path (You can get the point by skimming.) Use of graphics (Do graphics add or detract from message?) Motivational Impact Guides reader to intended action Anticipates and answers objections Effectiveness In Closing The Sale A response is clearly requested You’ve made it easy to respond Better yet, ask a client to review your work. You may end up receiving more business! To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ********************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.
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Turn Your Friend Into Your Own Private Marketing Expert

You’ve just written a letter or an ad. It’s natural that you’d want to run it by a trusted friend or business associate for their comments. But here's the problem: They don't give you the detailed constructive feedback that you need in order to tune up your presentation. Why? You may not have given them specific enough instructions. If you ask them a general question, expect a not too helpful general answer. “How does this look?” “Fine.” You’ve learned nothing.

For a more effective review of your work, try the following approach as you hand your ad to that same friend: “Could you take a few minutes and tell me if my ad meets the following five criteria for a good ad?”

Clarity
- Quickly understood
- Focused Concise (Not too wordy)
Perceived Value

A real need addressed Presented from the reader’s perspective

Presentation, Lay-Out
- Attention-grabbing headlines
- Dual readership path (You can get the point by skimming.)
- Use of graphics (Do graphics add or detract from message?)
Motivational Impact
- Guides reader to intended action
- Anticipates and answers objections
Effectiveness In Closing The Sale
- A response is clearly requested
- You’ve made it easy to respond

Better yet, ask a client to review your work. You may end up receiving more business!

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.