Take Action Now	Make Your Presentation Six Times More Effective What’s more important than what your market reads? What they remember. Effective writing and speaking has one purpose—to burn a thought or image into the mind of your audience. This image must last long enough to promote a change in behavior. The new behavior: Your audience seeks out your product or service. What if you could make the image you create in your writing or speaking last six times longer in the mind of your audience? Wouldn’t that possibly make your marketing six times more effective, and quite possibly result in six times more clients and an overall growth for your business by a factor of six? Do the math and dream a little. How might this change your future? The key: Powerful Words (+) Powerful Visuals In many studies, experimental psychologists and educators have found that retention of information three days after a meeting or other event is six times greater when information is presented by visual and oral means than when the information is presented by the spoken or written word alone. The studies suggest that three days after an event, people retain 10% of what they heard from an oral presentation, 35% from a visual presentation, and 65% from a visual and oral presentation. Why do visuals help people retain informations? People tend to be eye-minded, and the impact visual aids bring to a presentation are, indeed, significant. The use of visual aids, then, is essential to all presentations. Without them, the impact of your presentation may leave the audience shortly after the audience leaves you. Next week we’ll look at the power of calling up certain visual triggers in the minds or your audience. To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ******************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work. ********************** Whoever writes your marketing materials needs to have two things: The ability to write powerful words An eye for visual presentation. These two skills are rare in any one person. That’s why it’s important for an excellent writer and graphic artist to team up. This week’s special: I will review your marketing materials for both written and visual impact, and suggest to you at least two great ideas for improvements. If it meant possible business growth for you by a factor of six, wouldn’t it be worth it?
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Make Your Presentation Six Times More Effective

What’s more important than what your market reads? What they remember. Effective writing and speaking has one purpose—to burn a thought or image into the mind of your audience. This image must last long enough to promote a change in behavior. The new behavior: Your audience seeks out your product or service.

What if you could make the image you create in your writing or speaking last six times longer in the mind of your audience? Wouldn’t that possibly make your marketing six times more effective, and quite possibly result in six times more clients and an overall growth for your business by a factor of six? Do the math and dream a little. How might this change your future?

The key: Powerful Words (+) Powerful Visuals

In many studies, experimental psychologists and educators have found that retention of information three days after a meeting or other event is six times greater when information is presented by visual and oral means than when the information is presented by the spoken or written word alone. The studies suggest that three days after an event, people retain 10% of what they heard from an oral presentation, 35% from a visual presentation, and 65% from a visual and oral presentation.

Why do visuals help people retain informations? People tend to be eye-minded, and the impact visual aids bring to a presentation are, indeed, significant. The use of visual aids, then, is essential to all presentations. Without them, the impact of your presentation may leave the audience shortly after the audience leaves you.

Next week we’ll look at the power of calling up certain visual triggers in the minds or your audience.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

************************

Whoever writes your marketing materials needs to have two things:

The ability to write powerful words
An eye for visual presentation.

These two skills are rare in any one person. That’s why it’s important for an excellent writer and graphic artist to team up. This week’s special: I will review your marketing materials for both written and visual impact, and suggest to you at least two great ideas for improvements. If it meant possible business growth for you by a factor of six, wouldn’t it be worth it?