Take Action Now	Five Ways To Use A Great Testimonial Testimonials, rightly used, can have a powerful positive effect on the impact of your marketing message. We’ve covered how to obtain and how to write a great testimonial. The final important step is how to get maximum use out of a great testimonial. Here are five ideas. Seed your testimonials throughout your message. Whether it be on your Web site, in your brochure, or in a sales letter, this can be more effective than grouping all the testimonials into one section with a title like, “What people are saying about us.” Have the testimonial speak directly to a point you are making in your message. For example, immediately after your claim that your widget outlasts any others, have a sentence or two from a client who is amazed that after ten years your product is still performing like a dream. Have the testimonial itself present a part of your sales message. Consider the “how I work” part of your message. Rather than explaining your process point by point in your own words, have a testimonial where a client describes the steps of your process as they experienced those steps. Rather than presenting your offer in your own words, have a client make that offer by stating the great opportunity they found with you. Casually refer to a testimonial at a crucial point in your message: “The VP of Footwear at Nike cut waste by 20% due to this one feature alone of my powerful inventory management system.” Create live testimonial experiences. Before a networking event, pre-arrange with a good client or colleague to speak a few words on your behalf before the group, or join with you in a conversation with a prospective client. Return the favor. Remember, most people want you to succeed. If they have experienced value in your product or service, they will be glad to make a positive statement on your behalf. They know that when they speak well of you, it reflects positively on their own character and gives them positive exposure. So, when you ask someone to give a testimonial on your behalf, you are likely creating a good opportunity for them. To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ***************************** Need help soliciting a great testimonial? I provide this service. I will: Contact your selected clients Coach them in preparing a great testimonial for you Edit their testimonial Obtain their approval of the edit Provide you with a powerful, targeted testimonial You end up with a powerful tool you can use for years in your marketing. I guarantee that over the years this valuable tool will pay for itself many times over. davidsmith@definewrite.com (503) 816-9665
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Five Ways To Use A Great Testimonial

Testimonials, rightly used, can have a powerful positive effect on the impact of your marketing message. We’ve covered how to obtain and how to write a great testimonial. The final important step is how to get maximum use out of a great testimonial. Here are five ideas.

Seed your testimonials throughout your message. Whether it be on your Web site, in your brochure, or in a sales letter, this can be more effective than grouping all the testimonials into one section with a title like, “What people are saying about us.”
Have the testimonial speak directly to a point you are making in your message. For example, immediately after your claim that your widget outlasts any others, have a sentence or two from a client who is amazed that after ten years your product is still performing like a dream.
Have the testimonial itself present a part of your sales message. Consider the “how I work” part of your message. Rather than explaining your process point by point in your own words, have a testimonial where a client describes the steps of your process as they experienced those steps. Rather than presenting your offer in your own words, have a client make that offer by stating the great opportunity they found with you.
Casually refer to a testimonial at a crucial point in your message: “The VP of Footwear at Nike cut waste by 20% due to this one feature alone of my powerful inventory management system.”
Create live testimonial experiences. Before a networking event, pre-arrange with a good client or colleague to speak a few words on your behalf before the group, or join with you in a conversation with a prospective client. Return the favor. Remember, most people want you to succeed. If they have experienced value in your product or service, they will be glad to make a positive statement on your behalf. They know that when they speak well of you, it reflects positively on their own character and gives them positive exposure. So, when you ask someone to give a testimonial on your behalf, you are likely creating a good opportunity for them.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

*****************************

Need help soliciting a great testimonial? I provide this service. I will:

Contact your selected clients
Coach them in preparing a great testimonial for you
Edit their testimonial
Obtain their approval of the edit
Provide you with a powerful, targeted testimonial

You end up with a powerful tool you can use for years in your marketing. I guarantee that over the years this valuable tool will pay for itself many times over.

davidsmith@definewrite.com (503) 816-9665