Take Action Now	1 \| 2 How To Write A Great Testimonial Why is it important to know how to write a great testimonial? Don’t we usually ask others to write testimonials for us, and then take what ever they create? The problem is that often we end up with testimonials that say nothing other than that our friends like us, blah, blah, blah…pretty weak! The reader expected that. On the other hand, when we give our clients some general guidelines for writing testimonials, it’s like giving a train a track to run on. The result is directed, purposeful motion that arrives at the intended destination. Before you ask, give the train a destination: What is the purpose you want to achieve with the testimonial? Attract a particular niche market? Build your credibility in a specific area of knowledge? Showcase your customer service? Highlight a particular product? What specific result do you want to achieve? If you have a particular goal such as attracting five new dentist clients in the next 30 days to purchase your revolutionary “painless” drill, you can be far more effective in how you go about asking for a testimonial. With your destination in mind, here are some guidelines to help your clients have a track to run on as they write your testimonial. Suggest that they cover the following: Writer’s identity, credibility, how long known, in what context State the problem, pain that required your service How he discovered you How you responded. How easy were you to use? How your service solved the problem stated above The results, benefits Your overall value to the client Client conclusion: Will use you again and refer his first born… Give your client an outline of the essentials you would like covered. They will probably thank you for your help, and your credibility as a professional will be heightened in their thinking. Alternately, now and then don’t give any guidelines and get a completely unguided spontaneous testimonial. This will add to the variety. So you asked for, and received a testimonial. The work of writing is not yet done. Edit the testimonial: In most cases shorten it to a brief paragraph. 1 \| 2
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How To Write A Great Testimonial

Why is it important to know how to write a great testimonial? Don’t we usually ask others to write testimonials for us, and then take what ever they create? The problem is that often we end up with testimonials that say nothing other than that our friends like us, blah, blah, blah…pretty weak! The reader expected that.

On the other hand, when we give our clients some general guidelines for writing testimonials, it’s like giving a train a track to run on. The result is directed, purposeful motion that arrives at the intended destination. Before you ask, give the train a destination:

What is the purpose you want to achieve with the testimonial?
- Attract a particular niche market?
- Build your credibility in a specific area of knowledge?
- Showcase your customer service?
- Highlight a particular product?
What specific result do you want to achieve?
- If you have a particular goal such as attracting five new dentist clients in the next 30 days to purchase your revolutionary “painless” drill, you can be far more effective in how you go about asking for a testimonial.

With your destination in mind, here are some guidelines to help your clients have a track to run on as they write your testimonial. Suggest that they cover the following:

Writer’s identity, credibility, how long known, in what context
State the problem, pain that required your service
How he discovered you
How you responded.
How easy were you to use?
How your service solved the problem stated above
The results, benefits
Your overall value to the client
Client conclusion: Will use you again and refer his first born…

Give your client an outline of the essentials you would like covered. They will probably thank you for your help, and your credibility as a professional will be heightened in their thinking. Alternately, now and then don’t give any guidelines and get a completely unguided spontaneous testimonial. This will add to the variety.

So you asked for, and received a testimonial. The work of writing is not yet done.

Edit the testimonial:

In most cases shorten it to a brief paragraph.

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