Take Action Now	Key Elements To a Good Headline Business Owners: Today, Your Competitors Will Create And Distribute Over 1,000 New Ads. How Do You Stand Out In a Crowd Like That? It’s the first impression—“the ad for your ad”. In less than seven seconds your reader will decide whether to read your ad based on the headline. Your headline is the single most important part of your ad. A great headline will carry a poorly written ad, but the best written ad, with a poor headline, will likely get tossed. Here are a few simple pointers to help get you started writing powerful headlines. Successful headlines: target a specific reader name a problem encountered by the reader suggest a solution give a benefit provide a sense of urgency evoke curiosity impart useful knowledge Look at the headline for this Lightning Tip and see these principles at work. The targeted reader: “Business Owners”. The problem: They’re lost in the crowd. The solution: Write a powerful headline. The benefit: Stand out in the crowd. Urgency: “Today”. Curiosity: “How do you stand out…?” Useful Knowledge: “Write a powerful headline.” The subject of headlines is too large for one Lightning Tip. Next week I will continue by naming a variety of headline formats. In addition, you will learn the 12 most powerful key words in the English language. Imagine the effect of using one or more of these words in your headlines. For now, I leave you with three simple things you can do to build your skill in writing powerful headlines for your ads. Listen for headlines. Become aware of their presence in both written and spoken communication. They’re everywhere. As I claimed in my headline, there are over 1,000 new ads each day in your area of specialty. Include mail, signs, radio, T.V., and Internet. Ask yourself, what makes the best headlines work? Begin collecting a file of great headlines you come across. Focus, but do not limit your file to headlines in your primary area of specialty. Develop categories so you can locate them later. Perhaps one day you will join those who are making money selling books of good headline examples. Practice. Writing powerful headlines is an art, like mastering a musical instrument. Start creating headlines for things you need to say as you go about your daily activities. Create alternate good and better headlines for the articles, ads and statements you hear. Try to include the seven headline elements I listed above in this article. To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 ddavidsmith@definewrite.com ********************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.
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Key Elements To a Good Headline

Business Owners: Today, Your Competitors Will Create And Distribute Over 1,000 New Ads. How Do You Stand Out In a Crowd Like That?

It’s the first impression—“the ad for your ad”. In less than seven seconds your reader will decide whether to read your ad based on the headline. Your headline is the single most important part of your ad. A great headline will carry a poorly written ad, but the best written ad, with a poor headline, will likely get tossed.

Here are a few simple pointers to help get you started writing powerful headlines. Successful headlines:

target a specific reader
name a problem encountered by the reader
suggest a solution
give a benefit
provide a sense of urgency
evoke curiosity
impart useful knowledge

Look at the headline for this Lightning Tip and see these principles at work.

The targeted reader: “Business Owners”.
The problem: They’re lost in the crowd.
The solution: Write a powerful headline.
The benefit: Stand out in the crowd.
Urgency: “Today”.
Curiosity: “How do you stand out…?”
Useful Knowledge: “Write a powerful headline.”

The subject of headlines is too large for one Lightning Tip. Next week I will continue by naming a variety of headline formats. In addition, you will learn the 12 most powerful key words in the English language. Imagine the effect of using one or more of these words in your headlines.

For now, I leave you with three simple things you can do to build your skill in writing powerful headlines for your ads.

Listen for headlines. Become aware of their presence in both written and spoken communication. They’re everywhere. As I claimed in my headline, there are over 1,000 new ads each day in your area of specialty. Include mail, signs, radio, T.V., and Internet. Ask yourself, what makes the best headlines work?
Begin collecting a file of great headlines you come across. Focus, but do not limit your file to headlines in your primary area of specialty. Develop categories so you can locate them later. Perhaps one day you will join those who are making money selling books of good headline examples.
Practice. Writing powerful headlines is an art, like mastering a musical instrument. Start creating headlines for things you need to say as you go about your daily activities. Create alternate good and better headlines for the articles, ads and statements you hear. Try to include the seven headline elements I listed above in this article.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 ddavidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.