Take Action Now	1 \| 2 Strategic Marketing Questions What's the difference between an effective marketing plan and one that sits up on the shelf gathering dust? Immediately bump up the effectiveness of your current marketing by taking just a few minutes to answer the questions in this article. The effective marketing plan: 1) Fits. The effective marketing plan fits your market, your business, your team, your company culture, your personality, your products. In marketing, one size rarely fits all. Here are some key questions to point you toward marketing that fits: What differentiates your marketing plan (marketing campaign) from those of other similar businesses? What would be different if you were targeting a different marketing segment? What two or three unique qualities possessed by you or your team are leveraged by this marketing campaign? How? 2) Rewards. The effective marketing plan rewards you with immediate results. This pays for the program both financially and by giving you incentive to continue. Here are some key questions to point you toward marketing that rewards: What specific, measurable result to your marketing will occur in the next 30 days? How will this result benefit your business? 3) Holds you accountable. There is a built-in accountability factor, and it is activated by factors outside of those who are carrying out the marketing program. Here are some key questions to point you toward marketing that holds you accountable: If you were to change or abandon your current marketing plan, who outside of yourself and your team would know? Who outside of yourself and your team would know why? 1 \| 2
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Strategic Marketing Questions

What's the difference between an effective marketing plan and one that sits up on the shelf gathering dust? Immediately bump up the effectiveness of your current marketing by taking just a few minutes to answer the questions in this article. The effective marketing plan:

1) Fits. The effective marketing plan fits your market, your business, your team, your company culture, your personality, your products. In marketing, one size rarely fits all. Here are some key questions to point you toward marketing that fits:

What differentiates your marketing plan (marketing campaign) from those of other similar businesses?
What would be different if you were targeting a different marketing segment?
What two or three unique qualities possessed by you or your team are leveraged by this marketing campaign? How?

2) Rewards. The effective marketing plan rewards you with immediate results. This pays for the program both financially and by giving you incentive to continue. Here are some key questions to point you toward marketing that rewards:

What specific, measurable result to your marketing will occur in the next 30 days?
How will this result benefit your business?

3) Holds you accountable. There is a built-in accountability factor, and it is activated by factors outside of those who are carrying out the marketing program. Here are some key questions to point you toward marketing that holds you accountable:

If you were to change or abandon your current marketing plan, who outside of yourself and your team would know?
Who outside of yourself and your team would know why?

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