Take Action Now	1 \| 2 Formulas Achieve Results: Overcoming Challenges in Marketing and Client Service Two men faced perhaps the biggest challenge imaginable, and overcame it. There method is a great model for overcoming challenges in growing a business and serving clients. Their challenge: Successfully carry out the first mechanically powered heavier than air flight in human history. The Wright brothers applied a simple process to accomplish something that had never before been done. So confident were they that they took out the patent for their "Flying Machine" eight months before its first successful flight. They were confident because they had mastered a simple process that incidentally works great on the challenges of marketing a business and helping clients to success. The Wright brothers' process: 1) They broke the task down into its key components. 2) They created a formula. The components of flight? Lift (L) Air pressure (k) Surface area of the wing (S) Shape of the wing Velocity (squared) The formula: L = k S CL V2 . Their success occurred, not on the day the first Wright Flyer took off at Kittyhawk. It occurred when they broke the challenge down into its key components, and created a formula. What key components does your business require in order to grow? Identify five or less: Create a compelling message for your market? Have tools that effectively deliver that message? Create a client process that seamlessly moves your market audience from being a contact to a client and finally to a business referral source? Create a working formula with these components. This could be anything from an overall marketing strategy to a strategy for a product roll-out or, moving contacts along the your sales pipeline, planning your overall e-zine article strategy. Now, do the same for your clients. What key components do your clients need to heal the pain, overcome the challenge or achieve the goal that brought them to your business? Create a working formula that your clients can use to meet their need. Make it clear, boil it down to its most basic format. Use it as a marketing tool and a tool for your work with clients. Two illustrations: www.SuddenlyInSite.com: I identify 10 components for finding clients using the Internet and craft the components into a formula. www.lightfastandfun.com: I identify 8 components needed for trail running and craft them into a formula. 1 \| 2
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Formulas Achieve Results:

Overcoming Challenges in Marketing and Client Service

Two men faced perhaps the biggest challenge imaginable, and overcame it. There method is a great model for overcoming challenges in growing a business and serving clients. Their challenge: Successfully carry out the first mechanically powered heavier than air flight in human history. The Wright brothers applied a simple process to accomplish something that had never before been done. So confident were they that they took out the patent for their "Flying Machine" eight months before its first successful flight.

They were confident because they had mastered a simple process that incidentally works great on the challenges of marketing a business and helping clients to success. The Wright brothers' process:

1) They broke the task down into its key components.

2) They created a formula.

The components of flight?

Lift (L)
Air pressure (k)
Surface area of the wing (S)
Shape of the wing
Velocity (squared)

The formula:

L = k S CL V2 .

Their success occurred, not on the day the first Wright Flyer took off at Kittyhawk. It occurred when they broke the challenge down into its key components, and created a formula.

What key components does your business require in order to grow? Identify five or less:

Create a compelling message for your market?
Have tools that effectively deliver that message?
Create a client process that seamlessly moves your market audience from being a contact to a client and finally to a business referral source?

Create a working formula with these components. This could be anything from an overall marketing strategy to a strategy for a product roll-out or, moving contacts along the your sales pipeline, planning your overall e-zine article strategy.

Now, do the same for your clients. What key components do your clients need to heal the pain, overcome the challenge or achieve the goal that brought them to your business? Create a working formula that your clients can use to meet their need. Make it clear, boil it down to its most basic format. Use it as a marketing tool and a tool for your work with clients.

Two illustrations:

www.SuddenlyInSite.com: I identify 10 components for finding clients using the Internet and craft the components into a formula.
www.lightfastandfun.com: I identify 8 components needed for trail running and craft them into a formula.

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