Take Action Now	1 \| 2 Ask questions that irresistibly draw your audience into a discussion I ended last week's e-zine with an offer: Send me three of your best creative questions designed to draw your market audience into a discussion. Debra Schlat, business coach and owner of Human Performance Solutions, LLC, (www.HumanPerformanceSolutions.com ) took me up on the offer and submitted three creative diagnostic questions. They create a scenario in the mind of her listener that surfaces pain that Debra's services heal. As such, they: Involve her audience Hold their attention Help them remember her marketing message Lead them to take action on her message Here are Debra's three diagnostic questions (subject of business coaching): For the second time this month, one of your best clients moved their business relationship to the competition. Do you know the real reason why? You have carefully hired a staff of highly skilled and knowledgeable workers. Yet, deadlines are missed, the quality of work is mediocre, and service barely meets standards. What is happening? Its another staff meeting of turf wars, conflicts, and finger pointing. You wonder, "What is it going to take to get everyone to sing from the same sheet of music?" Thanks Debra! You can pull from questions like these and make them the basis of a marketing presentation, a client discussion or an article (material for your email marketing). You can place one or more of them on the home page of your Web site or on the cover of a brochure. Your reader is more likely to open your brochure to discover your answer. Compare this to most brochures that only have a business name and address on the cover. How many creative questions do you have in your diagnostic question library? Questions draw your market audience into dialogue... ...dialogue creates relationship... ...relationship is the foundation of sales. What if we took Debra's three questions and boiled them down to a format that could go on the back of a business card? They might look like this: What measures are you taking to ensure your clients won’t go to the competition? How are you equipping your staff to exceed standards and beat deadlines? What is your team building strategy and how is it working? Wow! Now everyone who picks up your business card sees more than your contact information. They have a reason to contact you. They know you're asking questions they need answered and your credibility in their eyes goes up accordingly. In addition, you never lack something to say when you have an opportunity to speak about your business. Just raise one of the questions on your business card and create a dialogue over it. You end up with a relationship with your audience, and new client. 1 \| 2
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Ask questions that irresistibly draw your audience into a discussion

I ended last week's e-zine with an offer: Send me three of your best creative questions designed to draw your market audience into a discussion.

Debra Schlat, business coach and owner of Human Performance Solutions, LLC, (www.HumanPerformanceSolutions.com ) took me up on the offer and submitted three creative diagnostic questions. They create a scenario in the mind of her listener that surfaces pain that Debra's services heal. As such, they:

Involve her audience
Hold their attention
Help them remember her marketing message
Lead them to take action on her message

Here are Debra's three diagnostic questions (subject of business coaching):

For the second time this month, one of your best clients moved their business relationship to the competition. Do you know the real reason why?
You have carefully hired a staff of highly skilled and knowledgeable workers. Yet, deadlines are missed, the quality of work is mediocre, and service barely meets standards. What is happening?
Its another staff meeting of turf wars, conflicts, and finger pointing. You wonder, "What is it going to take to get everyone to sing from the same sheet of music?"

Thanks Debra! You can pull from questions like these and make them the basis of a marketing presentation, a client discussion or an article (material for your email marketing). You can place one or more of them on the home page of your Web site or on the cover of a brochure. Your reader is more likely to open your brochure to discover your answer. Compare this to most brochures that only have a business name and address on the cover.

How many creative questions do you have in your diagnostic question library?

Questions draw your market audience into dialogue...

...dialogue creates relationship...

...relationship is the foundation of sales.

What if we took Debra's three questions and boiled them down to a format that could go on the back of a business card? They might look like this:

What measures are you taking to ensure your clients won’t go to the competition?
How are you equipping your staff to exceed standards and beat deadlines?
What is your team building strategy and how is it working?

Wow! Now everyone who picks up your business card sees more than your contact information. They have a reason to contact you. They know you're asking questions they need answered and your credibility in their eyes goes up accordingly. In addition, you never lack something to say when you have an opportunity to speak about your business. Just raise one of the questions on your business card and create a dialogue over it. You end up with a relationship with your audience, and new client.

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