Take Action Now	1 \| 2 Three Key Questions How are you engaging your market audience in conversation? One of the quickest ways to increase the effectiveness of any marketing message is to create a dialogue, a conversation, with your audience. The results are that you: Involve your audience Hold their attention Help them remember what you have to say Lead them to take action on your message Which of the following two approaches is more engaging? "Our office supplies are second to none in quality and price and we have excellent customer service." (OR) "It's 15 minutes before your presentation. You push the print button to print off your revised notes and handouts, run to the printer, and discover it is out of toner. What do you do?" If you selected #2 above, my next question is this: What makes #2 more powerful? It's in the form of a question! A question engages your market audience. The above question puts the listener in touch with their pain. It helps them explore the cause of their pain and recognize their need for a solution--you. Like a physician's diagnostic tools, this question is a diagnostic tool. It names a problem and brings it into the light. I call it a diagnostic question. I invite you to take just 10 minutes right now and create 3 key diagnostic questions on the subject of your product or service. 1) ____________________________________________________________ 2) ____________________________________________________________ 3) ____________________________________________________________ Send me the questions you create, along with your name, business name, and email address. With your permission, I will publish one or more of your questions in an upcoming issue of this e-zine, along with your name and Web site address or email. Send your responses to davidsmith@definewrite.com. Engaging questions involve your market audience, capture attention and turn listeners into clients. You can build valuable articles and presentations on a single key question. To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ********************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work. 1 \| 2
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Three Key Questions

How are you engaging your market audience in conversation? One of the quickest ways to increase the effectiveness of any marketing message is to create a dialogue, a conversation, with your audience. The results are that you:

Involve your audience
Hold their attention
Help them remember what you have to say
Lead them to take action on your message

Which of the following two approaches is more engaging?

"Our office supplies are second to none in quality and price and we have excellent customer service." (OR)
"It's 15 minutes before your presentation. You push the print button to print off your revised notes and handouts, run to the printer, and discover it is out of toner. What do you do?"

If you selected #2 above, my next question is this: What makes #2 more powerful? It's in the form of a question!

A question engages your market audience. The above question puts the listener in touch with their pain. It helps them explore the cause of their pain and recognize their need for a solution--you. Like a physician's diagnostic tools, this question is a diagnostic tool. It names a problem and brings it into the light. I call it a diagnostic question.

I invite you to take just 10 minutes right now and create 3 key diagnostic questions on the subject of your product or service.

1) ____________________________________________________________ 2) ____________________________________________________________ 3) ____________________________________________________________

Send me the questions you create, along with your name, business name, and email address. With your permission, I will publish one or more of your questions in an upcoming issue of this e-zine, along with your name and Web site address or email. Send your responses to davidsmith@definewrite.com.

Engaging questions involve your market audience, capture attention and turn listeners into clients. You can build valuable articles and presentations on a single key question.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

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