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Create Your First Book: Part 10

Your Voice is Gold (Continued)

Recording your narrative:

  • Drink water before each recording.
  • Don't drink other liquid.
  • Remove any potential sounds or distractions from the area. Turn off your phone's ringer! Close windows. Turn off fans and other electrical devices.
  • Speak quickly with energy, but control.
  • Emphasize the verbs. This gives energy and power and life to your speaking. I actually painstakingly go through the script and put every verb in bold and italics.
  • Speak the presentation aloud as you do this, and as you do all your editing. What a difference this makes in the presentation!
  • Pause now and then at transitions to let your listener reflect and catch up.
  • Do not click the mouse, changing slides while you are speaking. It will cut off your voice.

You will likely need to record many sessions before getting the presentation you like most. I personally find that as I spend one day recording over and over, I work out the bugs, smoothing out and becoming familiar with the presentation. But at the end of that time I have gone over it so much that it loses its life. So, the next morning I perform it again with a fresh mind and spirit as if I am also listening to the presentation for the first time. And by the second or third session I have a winner."

In my second book, Products In Motion, I will further expand on the above section, coaching you step by step to create a multimedia presentation that will communicate your message with phenomenal impact, setting you apart as uniquely valuable in the eyes of your market.

Where is your market hearing your voice?

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

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Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

  • A more compelling image in the marketplace
  • More business contacts and clients
  • Greater conversion of contacts to clients
  • Creative packaging of your current products and services
  • Discovery of new market opportunities
  • Greater clarity of your marketing goals and process
  • More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

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Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

  • Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

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