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Create Your First Book: Part 10

Your Voice is Gold

Please take a moment to think about the various messages you are sending to your market. In particular, what variety are you using in the format of your presentation?

  • You may be communicating through the mail and through emails.
  • You may have a Web site.
  • Perhaps you have a brochure and/or fliers.
  • You may have articles in various publications.

Consider this all-important question:

Where is your market actually hearing your voice?

If your market is not hearing your voice, you are missing a huge percentage of the impact you could be achieving. Why? There is something about your voice that transcends all written communication.

  • Your voice is you. In it's tones and expressions it contains an element of your very spirit that transcends all written communication, bypassing communication barriers, and speaking directly to the heart of your listeners.
  • You become a real person to your market, and we've all heard the old sales principle that people buy the person, not the product.

So I ask again, Where is your market hearing your voice? As I create the PowerPoint messages I am embedding in my e-book, The SuddenlyInSite Client Generator System, I am making some amazing discoveries about overcoming challenges to successfully record your voice with maximum impact. I'm saving these for my second book which will focus on the step by step details and strategy for creating information product: Products in Motion.

But at this time, I'd like to pass on to you an excerpt of that book focusing on recording the voice narrative in a PowerPoint presentation. You can take such a presentation and convert it to flash using a PowerConverter . Then you can post the flash version on your Web site, in an email, or in your e-book. You will see eleven powerful examples of flash presentations in The SuddenlyInSite Client Generator System, but you can see one example on the upper left corner of my home page right now.

As you create your narrations, your speaking ability will be stretched, no matter what skill level you have attained. Here are some tips for creating powerful PowerPoint voice narrations:

  • Create your animation and narrative both together. Begin by creating the narrative in the notes section of your slides.
  • As you write, speak aloud. I never silently write a spoken presentation. That would make the final product sound "written". Speak first, and then write what you speak.
  • Write the whole draft on the notes of the first slide.
  • Then begin dividing the narrative into sections which will become your slides. The headlines of those sections will be the text that goes on your slides.
  • Add images to the slides.

Following this process creates a natural flow from your mind, to the written narrative, to the visual slide presentation, and finally to the spoken narration of the slide show. Because when you have completed the slides, you will then paste the entire text in the notes section into text boxes on the slides. You will paste each slide's notes into a text box you have inserted onto that slide. This will be your own notes as you perform the narrative (The notes section disappears when you play the slide show). PowerPoint does have a note window, but I find it too small and cumbersome to manipulate while recording a presentation.

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