Take Action Now	1 \| 2 Create Your First Book: Part 3 Re-engineer and Refine. You began by creating a Web site (SuddenlyInSite Strategy #1). Then you created an e-zine and began growing your subscriber list (SuddenlyInSite Strategy #2). You went on to post links to your Web site on other Web sites around the world (SuddenlyInSite Strategy #3). Now you are creating information product. You are growing your knowledge into a book. While your Internet marketing is growing, it is also becoming more complex. Your marketing can quickly get out of control and become disconnected unless you take proper action. Stay in control and stay focused by observing the following 3 principles: Hold to your primary niche market focus: Let everything you do look back to your Web site home page where you identified your niche market's need and the solution you offer. As you write your book and create information product, ask yourself how each chapter relates to your primary focus. Be aware that everything you add to your marketing is going to affect everything you have already created: Your marketing is an inter-connected system. When you finish your book, ask yourself how you might need to rewrite your home page and other Web pages to reflect your new book. What changes do you need to make in your e-series? How will your regular e-zine articles reflect your new book? Do you need to modify links you have posted on all those other Web sites? Consider using an image of your book cover as your link. As you activate a new major Internet marketing strategy, go back and re-engineer the rest of your marketing in light of your new accomplishment. Graphics have a powerful way of pulling your message together. The new graphics that I am placing in my book will begin appearing on my Web site, in my e-zine, and my other marketing strategies. Select your graphics wisely, and find a source that has both a great variety and is economical enough so that you can afford to take advantage of that variety. Here is my source of powerful graphics. And guess what? They have a plug-in that will convert PowerPoint presentations into flash presentations that you can post on your Web site. Imagine: Everything PowerPoint can do right on your Web site--and in your e-book! Slide shows, animations, presentations... You could turn your e-book into a multi-media coaching kit marketable at many times the value of a book. < 1 \| 2
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Create Your First Book: Part 3

Re-engineer and Refine.

You began by creating a Web site (SuddenlyInSite Strategy #1).
Then you created an e-zine and began growing your subscriber list (SuddenlyInSite Strategy #2).
You went on to post links to your Web site on other Web sites around the world (SuddenlyInSite Strategy #3).
Now you are creating information product. You are growing your knowledge into a book.

While your Internet marketing is growing, it is also becoming more complex. Your marketing can quickly get out of control and become disconnected unless you take proper action. Stay in control and stay focused by observing the following 3 principles:

Hold to your primary niche market focus:

Let everything you do look back to your Web site home page where you identified your niche market's need and the solution you offer.
As you write your book and create information product, ask yourself how each chapter relates to your primary focus.

Be aware that everything you add to your marketing is going to affect everything you have already created: Your marketing is an inter-connected system.

When you finish your book, ask yourself how you might need to rewrite your home page and other Web pages to reflect your new book.

What changes do you need to make in your e-series?
How will your regular e-zine articles reflect your new book?
Do you need to modify links you have posted on all those other Web sites? Consider using an image of your book cover as your link.

As you activate a new major Internet marketing strategy, go back and re-engineer the rest of your marketing in light of your new accomplishment.

Graphics have a powerful way of pulling your message together. The new graphics that I am placing in my book will begin appearing on my Web site, in my e-zine, and my other marketing strategies. Select your graphics wisely, and find a source that has both a great variety and is economical enough so that you can afford to take advantage of that variety. Here is my source of powerful graphics. And guess what? They have a plug-in that will convert PowerPoint presentations into flash presentations that you can post on your Web site. Imagine: Everything PowerPoint can do right on your Web site--and in your e-book! Slide shows, animations, presentations... You could turn your e-book into a multi-media coaching kit marketable at many times the value of a book.

1 | 2