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Create Your First Book: Part 2The process that leads to the prize. (continued)8) Exercises: Give your reader something to do. Why? We learn and retain information by doing. Have you ever sat in a class and fallen asleep? On the other hand, do you find that you can teach for hours, and after you teach you really know the subject? Why does one action put you the sleep, while the other action gaves you energy? The difference is that when you prepare and teach the class you are actively discovering and interacting. Exercises help your reader to discover for themselves. The big exercise here is that you are converting your e-zine articles into a book. You have your articles laid out in front of yourself and you are physically applying each of these nine action steps to turn your colletion of articles into a book. 9) Add extras: Embed your book with audio clips, videos, flash, calculators, point and click navigation. You may not utilize all of these, but when well designed and placed, they can turn your book into a multi-media experience for your reader. Imagine the power you can pour into your book with these! Don't get overwhelmed! You can do everything I have described above. You can write your own book, and turn it into a valuable, attractive tool for your readers. I'll elaborate on every step and every key task in up-coming SuddenlyInSite Top 10 Weekly E-zine articles. Take another look at the valuable tools you will need in the SuddenlyInSite Total Toolkit and Tool Manual --in particular, section #4 on tools for creating information product. By the time we're done, I want you to be telling me stories of how your first book is successfully emerging. David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ************************ Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:
Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ************************************ Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:
Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work. |
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