Take Action Now	1 \| 2 \| 3 Create Your First Book: Part 2 The process that leads to the prize. (continued) 3) Organization: Pull out your unique information on each step, and organize it. You will likely find you have repeated various points from article to article within every step of your overall process. For example, I have written a number of articles about SuddenlyInSite Internet Marketing Strategy #4 Creating Information Product. After I collect these articles all in one place, I will go through them and pull out the unique points, organize them into a kind of sub-process, and grow that into my chapter on writing a book. This will appear in my up-coming book, Products In Motion. 4) Flow: Tighten up the transitions between your process steps. Summarize each step and tie it to your super-objective before moving on to the next step. Think about the refrain of a song you like. There's that familiar refrain (theme message) that returns again and again between each verse. Before the new material in the next verse, the refrain restates the theme of the song. In this way, a song's refrain ties the whole song together. What would a song be like that had no refrain or repeated theme? Very weak! You'd get lost and would quickly forget the song. Create a refrain and make your book sing! 5) Dialogue: Turn your book into a conversation (dialogue) between you and your reader. How do you turn information into a dialogue? A great way to do this is to pose questions your reader is likely to ask, then answer them (as I just did here). 6) Powerful graphics: Add visuals that picture and symbolize what you are saying. Pictures and symbols, well chosen and placed, are additional "hooks", like the refrain I spoke about above. They are mental hooks that your reader can use to quickly comprehend your thoughts, associate your thoughts with something in their own experience, and remember your thoughts long after they finish reading your book. In fact, good visuals increase the power of your message by a factor of six. 7) Verbal illustrations: Draw "word pictures" as you carefully describe your key points. An example of a word picture is how I described this article as similar to an artist helping you draw by taking one shape, and helping you gradually add successive shapes until you have a complete drawing. I compared that to the process I'm using to help you write a book. Describe everything with clear examples and word pictures. And be especially careful to explain any words and phrases you use that are specific to your industry. In the back of my mind at all times is the question, "If I were the reader hearing this particular paragraph for the first time, would I understand it, or be lost?" 1 \| 2 \| 3
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Create Your First Book: Part 2

The process that leads to the prize. (continued)

3) Organization: Pull out your unique information on each step, and organize it. You will likely find you have repeated various points from article to article within every step of your overall process. For example, I have written a number of articles about SuddenlyInSite Internet Marketing Strategy #4 Creating Information Product. After I collect these articles all in one place, I will go through them and pull out the unique points, organize them into a kind of sub-process, and grow that into my chapter on writing a book. This will appear in my up-coming book, Products In Motion.

4) Flow: Tighten up the transitions between your process steps. Summarize each step and tie it to your super-objective before moving on to the next step. Think about the refrain of a song you like. There's that familiar refrain (theme message) that returns again and again between each verse. Before the new material in the next verse, the refrain restates the theme of the song. In this way, a song's refrain ties the whole song together. What would a song be like that had no refrain or repeated theme? Very weak! You'd get lost and would quickly forget the song. Create a refrain and make your book sing!

5) Dialogue: Turn your book into a conversation (dialogue) between you and your reader. How do you turn information into a dialogue? A great way to do this is to pose questions your reader is likely to ask, then answer them (as I just did here).

6) Powerful graphics: Add visuals that picture and symbolize what you are saying. Pictures and symbols, well chosen and placed, are additional "hooks", like the refrain I spoke about above. They are mental hooks that your reader can use to quickly comprehend your thoughts, associate your thoughts with something in their own experience, and remember your thoughts long after they finish reading your book. In fact, good visuals increase the power of your message by a factor of six.

7) Verbal illustrations: Draw "word pictures" as you carefully describe your key points. An example of a word picture is how I described this article as similar to an artist helping you draw by taking one shape, and helping you gradually add successive shapes until you have a complete drawing. I compared that to the process I'm using to help you write a book. Describe everything with clear examples and word pictures. And be especially careful to explain any words and phrases you use that are specific to your industry. In the back of my mind at all times is the question, "If I were the reader hearing this particular paragraph for the first time, would I understand it, or be lost?"

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