Take Action Now	1 \| 2 E-Marketing Secrets Revealed: Part 5 Essential Features for an Email Marketing Tool No matter what your business, marketing requires growing long-term relationships with your clients based on the value you consistently offer over time. This not only includes the value you offer in direct service to your clients as you deliver excellent products and services, but also to the value you offer with every marketing communication. Here is a simple principle, and your decision to put it into practice may be the single most important marketing decision you will ever make. This decision alone has the power to turn a failing business around and transform it into a highly successful business. The decision is this: Let every communication you make with your market have value in and of itself. This means actual and immediate value for your reader within every communication--not conditional value they receive only if they respond to the message or give you business. Ask yourself before and after making any contact with your market, "What immediate value did the listener take away from this contact?" Apply this to your client meetings, to your marketing presentations, even to your sales letters and ads. No more product pushing. Deliver value in every communication. Start a notebook and make a list of the "items of value" you intend to deliver in your communications. This list will be the well from which you draw your marketing material, and the well will never run dry! Let every communication be a mini-gift. So, you are developing communications of consistent value? Now you need a vehicle to deliver these communications to your growing audience. You need an effective tool. Direct mail is expensive and puts a lot of paper into the environment. Quality email marketing is environmentally friendly and inexpensive, which means you can deliver value more consistently and more often to your market. And it's far more effective. A good email marketing tool needs the following features: Excellent contact list management Ability to create subscriber sign-up form for your Web site Easy import List segmentation Subscriber self-sign-up and unsubscribe Quality message creation Creation of message templates Ability to create HTML and plain text messages Excellent text editor with ability to import tables and graphics Robust message management Ability to schedule messages for future delivery Excellent deliverability (low bounce rate) Message tracking with reader response Archiving of sent messages Autoresponders to create series messages Ability to create and post to blogs and RSS feeds Ease of use Excellent training to help you understand all these features 1 \| 2
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E-Marketing Secrets Revealed: Part 5

Essential Features for an Email Marketing Tool

No matter what your business, marketing requires growing long-term relationships with your clients based on the value you consistently offer over time. This not only includes the value you offer in direct service to your clients as you deliver excellent products and services, but also to the value you offer with every marketing communication.

Here is a simple principle, and your decision to put it into practice may be the single most important marketing decision you will ever make. This decision alone has the power to turn a failing business around and transform it into a highly successful business. The decision is this:

Let every communication you make with

your market have value in and of itself.

This means actual and immediate value for your reader within every communication--not conditional value they receive only if they respond to the message or give you business.

Ask yourself before and after making any contact

with your market, "What immediate value did the

listener take away from this contact?"

Apply this to your client meetings, to your marketing presentations, even to your sales letters and ads. No more product pushing. Deliver value in every communication.

Start a notebook and make a list of the "items of value" you intend to deliver in your communications. This list will be the well from which you draw your marketing material, and the well will never run dry!

Let every communication be a mini-gift.

So, you are developing communications of consistent value? Now you need a vehicle to deliver these communications to your growing audience. You need an effective tool. Direct mail is expensive and puts a lot of paper into the environment.

Quality email marketing is environmentally friendly and inexpensive, which means you can deliver value more consistently and more often to your market. And it's far more effective. A good email marketing tool needs the following features:

Excellent contact list management
Ability to create subscriber sign-up form for your Web site
Easy import List segmentation
Subscriber self-sign-up and unsubscribe
Quality message creation
Creation of message templates
Ability to create HTML and plain text messages
Excellent text editor with ability to import tables and graphics
Robust message management
Ability to schedule messages for future delivery
Excellent deliverability (low bounce rate)
Message tracking with reader response
Archiving of sent messages
Autoresponders to create series messages
Ability to create and post to blogs and RSS feeds
Ease of use
Excellent training to help you understand all these features

1 | 2