Take Action Now	1 \| 2 E-Marketing Secrets Revealed: Part 4 How to craft a message that will capture and hold audience attention. How would it change things if, every time you spoke, your listeners were sitting on the edge of their chair, fascinated by what you had to say? What would you do with that kind of influence? How would it affect your success with clients, your business associates, your upstream and downstream, your family? Successful communication can be quite powerful. And it's not that hard. There are some very simple principles anyone can easily apply to any communication in order to capture and hold audience attention. I boiled it down to just 5 principles, and I'm going to share them with you in this article. Try them out, and immediately get better results from every communication you deliver. But first, a quick re-cap setting this in the context of the series, E-marketing Secrets Revealed. My goal is to help you quickly grow a large contact list and create a relationship of loyalty with those contacts that will translate into more clients and more business for you. The action steps are to: Organize your contact list Activate your list by delivering regular communications of value to your contacts Grow your list rapidly by joint venturing with other entrepreneurs We first looked at 8 places to find new contacts, and then how to quickly organize your list into a spreadsheet you can easily upload into any contact management or email marketing program. Then we looked at how to identify your audience and their and hot buttons and create a list of hot topics that will help your audience overcome a barrier, achieve an important goal, accomplish a task, heal a pain. You've selected a hot topic. Now how do you turn it into a powerful message? Mark Twain said: The difference between the "right word" and the "almost right word" is the difference between lightning and the lightning bug. You want a lightning message, not a lightning bug message. I've identified 5 metrics of a lightning message. I call it The Right Word Ruler. Hold this ruler up against any communication you create, and you can transform the impact of your communication from lightning bug to lightning. If you could boil things down to the 5 most important elements of a powerful communication, these would be on the list: Clarity: Is your message quickly understood, concise, focused? Value: Does your message speak to a specific need of your audience? Layout: How are you using headlines and graphics? Are you utilizing a dual readership path (readers can read the entire article or just skim the headlines and still get the point)? Motivation: Does your message have a momentum that guides your audience along by natural, logically connected points, and does it anticipate and answer objections. Closing: Did you request a specific response, and make it easy for your reader to respond? 1 \| 2
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E-Marketing Secrets Revealed: Part 4

How to craft a message that will capture and hold audience attention.

How would it change things if, every time you spoke, your listeners were sitting on the edge of their chair, fascinated by what you had to say? What would you do with that kind of influence? How would it affect your success with clients, your business associates, your upstream and downstream, your family?

Successful communication can be quite powerful. And it's not that hard. There are some very simple principles anyone can easily apply to any communication in order to capture and hold audience attention. I boiled it down to just 5 principles, and I'm going to share them with you in this article. Try them out, and immediately get better results from every communication you deliver.

But first, a quick re-cap setting this in the context of the series, E-marketing Secrets Revealed. My goal is to help you quickly grow a large contact list and create a relationship of loyalty with those contacts that will translate into more clients and more business for you. The action steps are to:

Organize your contact list
Activate your list by delivering regular communications of value to your contacts
Grow your list rapidly by joint venturing with other entrepreneurs

We first looked at 8 places to find new contacts, and then how to quickly organize your list into a spreadsheet you can easily upload into any contact management or email marketing program. Then we looked at how to identify your audience and their and hot buttons and create a list of hot topics that will help your audience overcome a barrier, achieve an important goal, accomplish a task, heal a pain.

You've selected a hot topic. Now how do you turn it into a powerful message? Mark Twain said: The difference between the "right word" and the "almost right word" is the difference between lightning and the lightning bug. You want a lightning message, not a lightning bug message.

I've identified 5 metrics of a lightning message. I call it The Right Word Ruler. Hold this ruler up against any communication you create, and you can transform the impact of your communication from lightning bug to lightning. If you could boil things down to the 5 most important elements of a powerful communication, these would be on the list:

Clarity: Is your message quickly understood, concise, focused?
Value: Does your message speak to a specific need of your audience?
Layout: How are you using headlines and graphics? Are you utilizing a dual readership path (readers can read the entire article or just skim the headlines and still get the point)?
Motivation: Does your message have a momentum that guides your audience along by natural, logically connected points, and does it anticipate and answer objections.
Closing: Did you request a specific response, and make it easy for your reader to respond?

1 | 2