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E-Marketing Secrets Revealed: Part 2

How to Quick-Format Your Contact List (continued)

Once you have created this basic quick contact list tool, save it in CSV format. This will enable you to import it into just about any contact management program. For our purposes, you will be importing it into an email marketing program.

Next week we'll take the next step to creating your own thriving email marketing program. For now, one more thing:

You will soon need a robust email marketing management tool. I use iContact ( http://www.intellicontact.com/a.pl/43968 ). It has all the features you will need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

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Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

  • A more compelling image in the marketplace
  • More business contacts and clients
  • Greater conversion of contacts to clients
  • Creative packaging of your current products and services
  • Discovery of new market opportunities
  • Greater clarity of your marketing goals and process
  • More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

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Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

  • Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

***************************

PS: Do you know another business professional who wants to quickly grow their client list? Please forward this email to them! It's easy to sign up for this e-zine at www.SuddenlyInSite.com

PPS: Here are the 8 sources of business contacts I gave last week for quickly growing your list and keeping it healthy over time:

1) Your current and past clients.

2) Client referrals. How are you encouraging clients to bring you referrals.

3) Prospects who said "no" (It takes about 11 times to turn a "no" into a "yes"). "No" = "Not yes".

4) The membership of every business networking group you are in (Chamber of Commerce, Toastmasters, BNI, Leads, LeTip…)

5) Visitors to the above business networking groups (Are you adding visitor names to your list each meeting?)

6) Professional associations that contain members of your target market or professionals who serve your target market:

  • For example, if you are a massage therapist, associations of physical trainers, chiropractors, health supplement providers, local running clubs, gymnastic clubs... Attend one of these each month. Most have "associate" memberships for complimentary professions.

7) Businesses that serve your same target market:

  • For example, for the graphic artist, local printing shops, magazines, newspapers, direct mailers...is your list complete?

8)Your informal network:

  • Friends, family, interest group membership… They may not be a prospect, but it’s 100% certain that they know more than one good prospect for your business.

The single most important marketing action you can take is to go over the above 8 sources of potential clients and add all the names that come to mind to your contact list.

Copyrite by www.SuddenlyInSite.com May be reproduced only with all links and credits included.

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