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Top 10 ways to avoid a little visit to "E-zine Hell" (continued)
5) You run out of things to say.
Top reasons:
- Lack of easy method to capture new ideas on the fly and quickly outline future articles.
- Lack of an overall theme, focus, plan, direction for your e-zine.
- Personal burn-out. You're life is so packed that you have no time for reflection.
Result:
- Panic, burnout, and resentment.
- It's not fun anymore!
Cure:
- Carry a notebook in your car. I have a one-hour daily commute. I think, take notes, write during that time (you might prefer to use a voice recorder!). By the end of the week I have at least one article ready to refine and post, which I do at a regular time each week.
- Regularly re-organize your archives into emerging themes, add new articles to those themes, and ask yourself what additional major theme areas are missing.
- Avoid repeating your favorite themes over and over.
- Do something regularly for yourself. I'm a trailrunner and run mountain trails almost daily.
6) Subscribers are unsubscribing or blocking your emails, and you don't know why!
Top reasons:
- Lack of relevance--you're getting out of touch with your audience.
- Failure to track and anlyze the response to each issue.
- Failure to act on what you learn as you track each issue.
Result:
- Multiple unsubscribes and bounces, and you don't know why!
- Your subscriber list is shrinking rather than growing.
- Your e-zine is not leading to sales and increased income.
Cure:
- Even as you develop passive income streams and layers of management between you and your clients, always retain regular contact with a few end-clients. As you personally help them through their needs, they will teach you what clients need.
- Track and analyze the response to each e-zine you send. It's vital for you to have an e-zine service that provides informative, easy to understand tracking reports.
7) Your E-zine requires lots of work, but delivers you little profit.
Top reasons:
- Failure to link each theme to a product or service.
- Failure to organize your articles into a valuable, easy to navigate archive in your site's paid membership area.
- Failure to add enough value to each article so that the sum total easily converts to a valuable e-book.
Result:
- High energy/low return on your part.
- Financial bleed for your business.
- You drop the e-zine and lose a valuable tool.
Cure:
- Lead each issue with an item of value, then link that item to a product (notice how I've done that here.)
- Create awesome indexing and navigation on your Web site for your archives.
- Create the emerging "Encyclopedia of _____" on your membership site and sell memberships. Here is the tool I use to do this.
- Regularly organize your archives and plan how to convert them into your next e-book.
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