Take Action Now	1 \| 2 A Winning E-zine The Test of a Great E-zine: Is your e-zine turning into an e-book? A great e-zine is really an e-book waiting to happen. Every issue gives your subscribers information of value that they can use to accomplish a task, overcome a barrier, make their business or life better. Over time as you systematically respond to a wide range of the needs of your target market, and archive your e-zine articles in categories on your Web site, you will begin to see chapters of a book emerging. If you don't see a book emerging, here is one of the main reasons: Your articles may be "pushing products" rather than "delivering value". Bad Bad! A series of "product pushes" will never make a book--and it is not the mark of a great e-zine. People will stop opening your e-zine if it is just a product push week after week. For that matter, they will eventually turn off ANY communication from you--spoken or written--if you're not first and foremost delivering value every time. So, in the midst of this great "value give-away", how do you sell? Isn't profit important? Yes! And you sell by tying a product or service to your message of value. I have top quality economical tools, carefully researched, that I offer to help my market accomplish each necessary task on their path to success in my target focus--their Internet Marketing. That's my store--my toolshop. But I don't lead off with the "tool"--I lead off with the "task". You too have top quality tools and services you know will benefit your target market. When you're talking to your market, don't lead with the "tool", lead off with the "task" and then, naturally move to the "tool". Once you have described a task and its benefits, your market's next question will naturally be, "How do I accomplish this task?" For example, the task I describe in this article is how to design a great e-zine. A natural follow-up question might be, "How do I set this e-zine up and deliver it and manage my subscriber list and begin to develop an archive on my Web site that will eventually turn into my first e-book?" At this point I offer one of my key tools: An e-zine service that makes setting up and managing a growing e-zine very simple so that you can spend your valuable energy communicating instead of getting bogged down in the mechanics. This service is reliable, easy, ethical, they have excellent training. You will see your e-book emerging before your eyes as you use this tool to deliver your e-zine to a growing subscriber list. Check out this remarkable tool and see for yourself. You can even try it for two weeks for free. To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ********************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work. 1 \| 2
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A Winning E-zine

The Test of a Great E-zine: Is your e-zine turning into an e-book?

A great e-zine is really an e-book waiting to happen. Every issue gives your subscribers information of value that they can use to accomplish a task, overcome a barrier, make their business or life better. Over time as you systematically respond to a wide range of the needs of your target market, and archive your e-zine articles in categories on your Web site, you will begin to see chapters of a book emerging.

If you don't see a book emerging, here is one of the main reasons: Your articles may be "pushing products" rather than "delivering value". Bad Bad! A series of "product pushes" will never make a book--and it is not the mark of a great e-zine. People will stop opening your e-zine if it is just a product push week after week. For that matter, they will eventually turn off ANY communication from you--spoken or written--if you're not first and foremost delivering value every time.

So, in the midst of this great "value give-away", how do you sell? Isn't profit important? Yes! And you sell by tying a product or service to your message of value. I have top quality economical tools, carefully researched, that I offer to help my market accomplish each necessary task on their path to success in my target focus--their Internet Marketing. That's my store--my toolshop.

But I don't lead off with the "tool"--I lead off with the "task". You too have top quality tools and services you know will benefit your target market.

When you're talking to your market, don't lead with the "tool", lead off with the "task" and then, naturally move to the "tool".

Once you have described a task and its benefits, your market's next question will naturally be, "How do I accomplish this task?" For example, the task I describe in this article is how to design a great e-zine. A natural follow-up question might be, "How do I set this e-zine up and deliver it and manage my subscriber list and begin to develop an archive on my Web site that will eventually turn into my first e-book?" At this point I offer one of my key tools: An e-zine service that makes setting up and managing a growing e-zine very simple so that you can spend your valuable energy communicating instead of getting bogged down in the mechanics. This service is reliable, easy, ethical, they have excellent training. You will see your e-book emerging before your eyes as you use this tool to deliver your e-zine to a growing subscriber list. Check out this remarkable tool and see for yourself. You can even try it for two weeks for free.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

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