__Your Web site:
__Overall Structure and Function
__Pages: Do you have all the pages you need? Do you need to add or eliminate any pages?
__Navigation: Is it easy, logical, and do all your links work?
__Functionality: Do you have all the functionality you need?
__E-zine sign-up form
__Link program
__Shopping Cart
__Affiliate program
__Membership Area
__Interactive tools for visitors (fun, useful things they can do on your Web site)
__Your Message
__Content: Inviting, easy to understand, relevant
__Look: Spelling, grammar, use of images, audio, powerpoint, video
__Search Engine Optimization:
Go over Traffic Blazer's check-list, or discuss with your Web administrator. What ever tool you or person you are employing here, check in. Are you fully utilizing your search engine optimization program? Are there components you have not yet discovered or initiated?
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__Your E-zine:
__Overall message plan and topics: Are they focused or hap-hazard, week-to-week?
__Archives: Is your archives organized into topic categories and easy to navigate? To more organized your archives are, the more you will begin to see an emerging e-book.
__Subscriber List:
__Who is "clicking" on your messages? How can you follow up on your most active readers, creating a more personal contact? Invite them to a tele-class, seminar? Call them and ask their opinion: What has been helpful? What do they need?
__Who is "forwarding" your messages? Thank them!
__Who is "bouncing"? Find out why. Maybe they just need to "whitelist" your domain.
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__Your Link Program
__Link Tools: If you have a plug-in program like LinksManager, are you fully utilizing its capability? I still have components I could initiate!
__Link Functionality: Are all your links active, both your links on your partner's sites and theirs on your site?
__Link Look: Is your link the way you want it, or do you need to revise it (Note: Don't revise your link too often. That will confuse your market and annoy your link partners!) |
__Your Link Program (cont.)
__Link Invitation Letter: Do you need to revise it?
__Link Categories: Do you need to add or detract from the link categories on your Web site?
__Link Pages: Are your link pages working? Easy to find? Easy to understand? Do you need to modify the headings?
__Link Results: Whose link partner site is sending you the most visitors? Thank them! How can you develop a Joint Venture Partnership with them? Ask them and explore the possibility together. |
