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The Business Card Binder (continued)

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I carry two business card binders:

  • One for my fellow BNI members
  • One for additional businesses my clients tend to need that are not represented in my chapter.

I keep the binders stocked with business cards from three primary sources:

  • BNI chapter member cards I restock every week when the BNI binder is passed.
  • Visitors to my BNI chapter (the arborist I mentioned above was actually a visitor to my chapter).
  • Cards from the members of other BNI chapters I visit.

Others in my chapter are using the BNI business card binder as a tool to generate referrals for me, resulting in more business for everyone!

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Purpose

Use your business card binder as a tool to help you capture those brief windows of opportunity when referrals come naturally.

Benefits

  • More referrals and business for everyone.
  • Referrals that happen naturally without a lot of work.
  • Instead of chasing clients, clients come to you.
  • Build greater credibility with your clients as equipped to help them with a variety of needs.

About the Author

Ron Lavier is the owner and of “HandyMan for Hire”—no job is too small. He has built entire homes from the ground up and so is experienced in every aspect of home repair, though he specializes in decks. A great referral is not only the individual homeowner, but also a homeowner’s association or neighborhood association. Ron is happy to attend an association meeting to introduce himself and discuss common home maintenance needs.

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