Facts Tell, Stories Sell (Continued)

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It is the same principle that applies in a movie. No one ever cries because someone says the dog died. But add the image of a child playing with his dog. He watches it run into the street. Then you see the boy holding the motionless body of his dearly loved animal in his arms as he sits by the side of the road. Finally, queue up some soft emotional music. Bang everyone wipes a tear from their eye because suddenly the story is personal, relatable, and emotional.

Getting your network personally and emotionally involved is your goal. This is the best way to share your message with your network. Help them feel the pain of the issue you can solve. Help them see the benefit in providing your name as a way for them to help their friends and associates. Now you have provided the strongest story you can tell. The facts may be true, but the story makes it personal. Remember facts tell, but stories sell!

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