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Ramping Up Your Power Team David Smith SuddenlyInSite.com Internet Marketing

Our #1 reason for being in a networking group: Grow our business by passing referrals.

Power Teams help our chapter pass more and better qualified business referrals.

What are Power Teams?

• Mini-corporations based on meeting more of your client’s needs relating to the reason they hired you.
  • I hire a Realtor to help me locate and move to a new home. What are some of the other needs I have at that time? Mortgage loan, appraisal, preparing the home I’m leaving for sale, and the home I’m going to for my custom needs, repair, remodeling, packing and transportation… The businesses that provide these things are my Power Team.
  • I’m a marketing consultant. My clients want to market their businesses more effectively. What do they need? Web site, Graphic Art, Printing, Mailing, Promotional Products, a comprehensive master marketing strategy. The businesses that provide these services are my Power Team.
• A Power Team is a mini-corporation based on meeting more of your client’s needs relating to the reason they hired you.

How do Power Teams help us pass more business referrals?

1. Helping our chapter grow larger. The larger a BNI chapter grows, it reaches critical mass and the number of referrals increases geometrically.
   • How do Power Teams help us grow larger? The age-old segmentation strategy. When you begin to segment a group into subgroups, the group grows. Segment your contact list into subgroups and you will discover this in your business. Segmentation into subgroups increases beneficial involvement. You’ll never get a people group above about 15-20 until you segment. And if you don’t segment, it will keep down-regulating after periods of growth.
2. They pass more qualified referrals which translates into more business: People on your Power Team are working with clients who need your services, and they understand your services more than anyone else in the chapter.
3. They build your credibility with your clients: You can now provide a level of service comparable to a larger corporation—more complete.

So how do we make our Power Teams more effective? You’ve got to get to know the members of your Power Team.

• Meet regularly.
• Ask questions like:
  • What services do our clients need?
  • How can we refer better?
  • How can we create packages?
  • How can we joint venture in our marketing and in the delivery of our services?
• Be aware of who is missing from your Power Team, and go out and find that person.

Let’s grow our chapter and our business through Power Teams!